b2b saas, retail crm
xeno
growth marketer, then lead, growth marketing · apr 2022 to jan 2024
what i did
built the end-to-end customer journey, with automation and content across every touchpoint.
ran performance marketing and opened 2 new lead-gen channels that contributed $2m in arr.
led sales operations and crm: 30% less time to convert a customer, and first reach-out 45% faster.
set up event-based tracking and seo-led site work: +20% content impressions, +8% organic conversion rate.
grew website traffic 178%, blog traffic 620%, and the company linkedin to 82,000+ followers.
worked on the expansion into the uae and middle east, and the reporting that fed management decisions.
“a dedicated and forward-thinking data-enabled growth marketer. he single-handedly created value across cross-team functions.”