3d product development
virtu3d
at cleverviral · my part: strategy, targeting and copy.
the situation
virtu3d lets fashion and product teams design and approve in 3d before any physical sample is made. the buyer is narrow (brands already working in 3d), senior, and talks differently in apparel, footwear, sports and jewelry.
what we did
built the list only from brands with a real 3d signal: 3d designers, 3d-tagged product pages, open 3d roles.
modeled each brand’s sample spend from its catalog and opened on the waste.
~2x replyran separate campaigns per vertical, each in its own product-development language.
triggered on open technical-designer roles, the exact job the product automates.
~2.5x replywrote a separate recipe for browzwear customers, positioned as upstream, not a replacement.
“the way you’re doing it is fantastic. most outreach always comes across as very generic, very non-personal, when i read your emails, they are personal, they’re well done. i would respond to those emails, and i’m not really good at responding to pitch emails.”