try-before-you-buy for shopify plus
trynow
at cleverviral · my part: strategy, targeting and copy.
the situation
trynow adds a try-before-you-buy checkout to shopify plus stores. only a founder or head of ecommerce can say yes, most had never considered the model, and the doubt changes by category: shade in beauty, fit in apparel, sizing in jewelry.
what we did
opened on each brand’s own return policy. a strict policy is exactly the confidence gap this app closes.
put the volume where the doubt is physical, beauty and apparel, with a separate recipe per vertical.
117 campaignsdid the math in the email: an order-uplift estimate from the brand’s own public traffic.
quoted their product reviews back to them.
~2x replyreached brands already visiting the app’s site first, and reopened threads that had gone quiet.
+77% and 12x the average positive-reply rate
“you guys have been absolutely crushing it for us. you took cold outbound from a non-existent channel into a meaningful revenue driver in 6 weeks. super impressive. a truly incredible team.”