ai media cdn for premium brands
speedsize
at cleverviral · my part: strategy, targeting and copy.
the situation
speedsize speeds up product images and video for premium stores. it competes with akamai, cloudflare and cloudfront, sells to three tiers of brand with three different budgets, and its core claim (full quality, 5 to 10x faster) gets doubted on first read.
what we did
opened every email on the prospect’s own measured page speed. sites that were already fast got a different track.
the default opener across the whole programmatched the proof to their shelf: leibish for jewelry, mádara for skincare, allbirds for apparel, gap vs akamai for enterprise.
ran 3 to 4 openers per campaign and kept the winner per tier.
best opener ~2x the weakestwrote a separate track for brands that installed the app but never switched it on.
~3x the cold positive-reply ratebenchmarked their core web vitals against named competitors.
~1.8x reply
“the most amazing partner you can have. i’ve worked with many of their competitors, but they’re the only ones who truly deliver.”