hector ai

the situation

hector ai sells two amazon advertising products to brands in the us, india and the rest of the world, and each market cares about something different.

what we did

1. let what we could observe about each brand pick the pain: bid drift, or a ceiling on their ads.

2. split the recipe by market. the us heard advanced analytics; india heard $100 a month, no minimum.

3. matched each prospect to the closest brand we had already won.

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4. named 3 to 5 specific ad leaks on their best-selling product.

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5. timed a pre, peak and post plan to the big sale events.

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