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fitness operations software
fitmanager
at cleverviral · my part: strategy, targeting and copy.
173qualified leads
1,175replies
102kemails over 8.5 months
the situation
fitmanager sells to independent gym and studio owners, a busy, skeptical buyer who ignores anything that reads like software marketing.
what we did
filtered the list to businesses already running inbody scales and opened on the machine they own.
ran three vertical tracks, each with its own money hook.
made the sequence more specific as it went. email 2 named their staff; email 4 was ten words.
personalized from their google reviews: a named trainer or program.
triggered on owners who had just taken over a gym.