creator economy, ed-tech

airblack

senior associate, growth marketing · aug 2021 to apr 2022

+32%month-on-month conversion rate

-40%marketing cost

+4%overall conversion rate

what i did

ran lead acquisition and conversion across organic and free-trial channels: +32% month-on-month conversion.
owned the sales logic: scaling, onboarding and maintaining the crm (salesforce) and ivr.
introduced skill-based lead allotment, so high-intent leads went to the right person and weren’t lost.
built kpi dashboards across departments.
ran a/b tests and growth experiments: marketing cost down 40%, overall conversion up 4%.
handled revenue partnerships through b2b channels.